Interested in new cassette releases, but don't know where to start? Cassettivity is a cassette-only distribution site, founded by music lover Dave Sandifer. In 2013, a cassette-only distro might seem like an odd venture, but I was delighted to see it: I’ve had a difficult time keeping up with the many new and exciting cassette-only labels—they’re often extremely obscure and titles are often extremely limited—so an intelligent distribution channel makes good sense.
For the music lover interested in exploring the surprisingly vast and colorful world of new cassette releases, Cassettivity seems to be an excellent resource. Sandifer currently carries releases from 10 labels, but says he would like to add more. He has also become fascinated with cassette decks and says he “went on a deck-shopping freak-out,” purchasing four vintage decks—Nakamichis and Tascams, all—over the course of just a couple weeks. He plans to learn more about the decks, make sure they’re functioning properly, make any necessary improvements, and continue to expand his collection with the hopes of selling the decks to interested customers. Cassettivity, then, may very well become a one-stop destination for fans of the cassette format.
Why cassettes?
Sandifer thinks cassettes provide a great and affordable opportunity to explore exciting new music—most new releases come from adventurous, young bands and cost just $5–$8—and, just as important, says Sandifer, is a distinct sound that benefits certain types of music. While listening to a Led Zeppelin tape, Sandifer found the saturation of John Bonham’s drum sound to be perfect.
For more info, explore Cassettivity. Most offerings are accompanied by a brief description, big pictures, and sound samples. I’m thinking I need to become better acquainted with Voices, Porcelain Raft, and Night of Pleasure, among others.
