Weird as it sounds, I was the kid who liked going to the pediatrician, not only because I got to see my sister literally climb the walls of his office trying to escape a flu shot, but because there was a stack of Jack and Jill magazines there. While the other kids were playing with wooden toys covered with generations of dried slobber, I was laughing at corny jokes, doing puzzles and reading all the short stories that other kids sent in. It's no wonder I ended up in this profession.
As an adult magazine editor, going to the doctor's office is now like going to the airport, a voyage of discovery. What publications do they have? Any current issues? Which get read and which, to use an LP-centric term, are unplayed?
Most doctor's offices have worn out, five-month-old copies of People and Us lying around. Imagine my surprise then when I walked into the waiting room of my physician, Dr. Sidney Stein, and there atop a modest pile of mags was a reasonably current issue of Stereophile. Yes, Dr. Stein subscribes and is a dedicated audiophile. Needless to say, I thanked the good doctor for the wonderful exposure! More readers are good.
