The Isle of Wight-based company, Artisan Silver Cables, has launched a new brand, Giant-Killer Cables, “a range of painstakingly handcrafted audiophile-quality OFC and silver-plated OFC cables at exceptionally reasonable prices.” There are currently two options available—the Ultra-Pure interconnect starts at £49/0.5m pair, while the Quad-Core Silver interconnect starts at £99/0.5m pair—but the company plans to also offer HDMI and USB cables.
How do Giant-Killer Cables keep their prices reasonable? The company sells direct through their website and claims kinder business practices: “Typically, mass-produced cables from many well-respected manufacturers sell for at least 8-10 times their cost of production—we prefer to price ours more fairly.”
The prices for Giant-Killer Cables include worldwide shipping, and all orders are offered with a 21-day trial period.
At home, I’ve been using extremely inexpensive ($6.99/3ft) Radio Shack cables, and I’m eager to replace them. An upcoming “Entry Level” column will focus on cables, so maybe I’ll request a sample of these Giant-Killers and find out if they live up to their bold name.
