Hi. I work in marketing for a well-known audio manufacturer. They recently started looking for ideas in their next generation MP3 player, and as an audiophile I really want to push them in this direction, and I think I can do it if I make a decent case for it.
I'd like to know, what is a good source of market research for the growth of high end audio? Have any of you seen sales numbers or figures for various audiophile technologies? I was doing some looking on my own, but the problem seems to be that a lot of audiophile-class manufacturers are private, and therefore don't release any numbers.
Does anybody know how well our marketplace is doing? Any facts and figures anywhere at all? Any market research into high end audio that's been published? If I can get any encouraging information at all, I'm hopeful we can add audiophile class features to our product line in the near future, which will benefit us all.
Hi. I work in marketing for a well-known audio manufacturer. They recently started looking for ideas in their next generation MP3 player, and as an audiophile I really want to push them in this direction, and I think I can do it if I make a decent case for it.
I'd like to know, what is a good source of market research for the growth of high end audio? Have any of you seen sales numbers or figures for various audiophile technologies? I was doing some looking on my own, but the problem seems to be that a lot of audiophile-class manufacturers are private, and therefore don't release any numbers.
Does anybody know how well our marketplace is doing? Any facts and figures anywhere at all? Any market research into high end audio that's been published? If I can get any encouraging information at all, I'm hopeful we can add audiophile class features to our product line in the near future, which will benefit us all.