The ad team at Dolce & Gabbana seems to think it can be. Would Charles Mingus’ “Moanin’” become a best-seller if more people knew it sounded so cool—or if the millions who watched this TV commercial knew that’s what they were hearing? Could it be that jazz just needs shrewder marketing? (The whole song can be heard on Mingus’ great 1959 album, Blues & Roots.)
