LR: NoHo Sound's Chris Petranis, Alex Roy, taxidermy bear, & Ron Kain
In an industry constantly perplexed by the absence of youth, diversity, and appreciation for the hobby, three audiophiles set out to revolutionize the industry with the opening of a new hi-fi shop in New York City that is anything but ordinary.
NoHo Sound & Stereo (NoHo Sound for short) is located in a swanky loft in the lower Manhattan district NoHoopen seven days a week, by appointment only, with a second location in Chelsea. In addition to selling hi-fi, they host weeklyyes,
weeklylive music events of all genres, where startups like Groupmuse and Sofar Sounds use their space for performances, with 100% of proceeds going to the musicians. They also host events in collaboration with the nearby World of McIntosh Townhouse.