The Download Challenge
Love it or hate it, MP3 users are a huge new market, as yet untapped by the music industry. Portable digital compressed-audio players, whether employing Flash memory or compact hard drives à la Apple's iPod, are estimated to begin reaching critical-mass sales numbers around 2006, with an installed base of 24 million units by 2007. Most observers agree that this dramatic growth has been driven, in large part, by the vast quantity of no-fee music that is available in the format, as well as the players' ease of use and flexibility.