Re-Tales

In Re-Tales and in Industry Update, I've written about some of the ways the pandemic has accelerated changes in the hi-fi business. Government-mandated safety measures, the absence of audio shows, and a marketplace that was already changing have combined to force companies to get creative about how they reach customers, both to sell products and to provide service.

A few established dealers have closed or are preparing to. Some can no longer afford inventory. Some have just retired. Others, though, report that 2020 was an extraordinarily good year.

It's 2021, and the audio business marches ever onward. Accelerated by the pandemic, economic transformation continues apace; online sales are burgeoning across all industries. This includes hi-fi, which is under pressure to facilitate more online sales, and—maybe, for some—move away from the traditional dealer-based sales model.

Why is there so much separation between the professional audio and audiophile worlds? Is that separation by design, or even necessity? Is it naïve to believe that more crossover could benefit both sides?

Several audio shows have been canceled or postponed since the COVID-19 pandemic took hold in early 2020: Munich, AXPONA, RMAF, Montreal, and the 2021 Florida Audio Expo, among others. The next scheduled show is the Finest Audio Show, slated for January 9–10 in Zurich. The next one in the Americas is the inaugural Seattle Audio Fest, planned for July 30–August 1. AXPONA, America's biggest show, near Chicago, was recently postponed for the second time until late August. Depending on how the pandemic evolves, it's possible those shows will not be able to take place as planned, either.

The sense of hope I've been feeling may have started with those Sinatra swells, the on-hold music I heard when I called to interview the first audio dealer I talked to for this story. I wanted to know what's been happening with their businesses during the pandemic. Are there reasons for at least cautious optimism?

This past weekend, John Atkinson, Herb Reichert, and I drove down to Philadelphia to visit audio retailer Doug White of The Voice That Is. In this video, Doug and JA discuss the challenges of a rapidly changing internet based market, the differences between buying online versus buying from your local dealer, and much more.

People of my generation have learned that change is certain. You can't know what the change will be, but you can bank on the fact that there will be serious change over the next ten years. Look at the historically most important change in ten years: microcomputers.