To watch as Rega very slowly expands its turntable offerings upmarket requires the patience of a Thomas Pynchon addict waiting for each new tome from the notoriously slow-working and reclusive author. Starting out 51 years ago with just one turntable model, Rega now offers turntables at seven different price levels, plus a few minor variations in between. During the "lost years" of waning turntable and vinyl sales in the 1990s and early 2000s, Rega boss
Roy Gandy candidly admits that the company put little effort into advancing its turntable designs, as sales at the time didn't really justify the investment. Rega had shifted its focus to digital source components, amplifiers, and loudspeakers, and even introduced a tube CD player.
That momentum finally started to reverse about 15 years ago, as the vinyl revival started to kick in and turntable sales began to pick up again. By this point, Rega was a much larger company and was able to leverage its growing reputation to engage with cutting-edge high-tech manufacturing subcontractors. Through these new relationships, they created a test bed turntable called the Naiad that would extend their design philosophies as far as was feasibly possible...
The Naiad's high price was the result of some of the design choices that had already been made, when scaling up for production wasn't even under consideration. Rega knew it wouldn't be too difficult to create a more production-ready version, into which they could distill most of what they had learned from building the Naiad. The result is the Naia, where with just a few simple changes, they have managed to undercut the Naiad's price by more than 70%, down to $12,995.
