As We See It

A man who had just looked through his very first Stereophile---April's "Recommended Components" issue picked up at a newsstand---recently called to ask my advice on a certain inexpensive CD player made by a large mid-fi company. I told him I hadn't auditioned the player and thus couldn't comment on its worth. The man then proceeded to read me the player's specifications, finally informing me that the player "had the new 1-bit thing"---all in the belief that I could make a recommendation based on what he'd just told me. He apparently had been conditioned to believe that not only was "the 1-bit thing" superior, but that choosing a CD player was merely a matter of evaluating technical specs.

John Atkinson examines the role of myth and magic in high-end audio.

A committed audio equipment reviewer operates at the front line of audio subjectivity. Working on behalf of a readership made up of consumers thirsting for independent, informed opinion and advice, a reviewer is commissioned by the editor of a magazine to produce reports with a technical and subjective content on a wide range of available audio products. These reviews must be both fair and completed at short notice on a relatively small budget.

Just when you thought it was safe to put green paint around the edges of your CDs without ridicule, there's yet another CD tweak that's sure to bring howls of laughter from the skeptics: cryogenically freezing CDs. They won't be laughing for long, however, when they hear for themselves the sonic results of this process.

I've been wondering whether we who write about audio will ever agree on a sensible way to express the scale of the differences we hear. If magazines like Stereophile and The Abso!ute Sound lack credibility among the broader audience of music lovers and hi-fi shoppers—and we do—one important reason may be our habit of greatly exaggerating the importance of differences that in fact are very small. A subtle improvement, one that most people wouldn't notice except in a carefully arranged comparison, is often described by audiophile reviewers in language that makes it seem like the contrast between a whisper and a thunderclap.

"Hoom! Hoom-hoom! HOOM!"

"You'll wonder where the yellow went, when you brush your teeth with Pepsodent."