Wes Phillips

I read "Up With Grups" in New York and considered linking to it. Its argument that we aging baby boomers, walking around in "youngish" fashions and hanging on to our youthful enthusiasms, represent a new demographic (termed "grups" after the Star Trek episode) ultimately failed to convince me that it was anything more than what Alan From Victoria deemed "hard-hitting fluff."

The article manages to string together a lot of brand names, prices, band names, and behaviors, but at its center, it seems to be saying that people are more like they are now than they have ever been before (with apologies to Mamie Eisenhower).

Yet, I kept returning to the article—then it hit me: It wasn't the words, it was the pictures, photos from an ongoing series by photographer Ari Versluis and stylist Ellie Uyttenbroek called "Exactitudes," which charts the dress codes of social groups. That's worth a link.