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Companies that thrive do so by adapting to a changing market. Sony is revamping its manufacturing and marketing plans in an attempt to become both more efficient and more responsive to consumer needs.

"Sensational" is an adjective far overplayed in "fine audio" circles (to borrow a phrase that Bob Levi of T.H.E. Show Newport Beach has been using). But I know of no better word to describe the jaw-dropping sound of a dCS/Boulder/Sony set-up at a May 4 demo in the Theater 2 room of Music Lovers Audio, San Francisco. With the assistance of a full complement of Transparent Audio cabling, save for an all-important active USB cable from Synergistic Research, the MacBook Pro/Audirvana-source system, featuring the Sony SS-AR1 speakers that so impressed Kal Rubinson in July 2011 was nothing short of sensational.

For me, the demo began when John R. Quick of Tempo Sales, distributor of digital equipment from UK-based dCS (Data Conversion Systems, Ltd.), ran up to me upon my arrival. Enthusiastically greeting me and my two remarkably well-behaved terrier mixes, Daisy Mae Doven and Leo Gleesun, he declared, "Jason, I have great news for you."

"I can hardly keep hold of the leashes, John," I said, quivering with anticipation. "Tell me, please, before I lose my grip."

"The new Synergistic Research USB Active SE cable blows every other USB cable I've tried out of the water. You've got to hear this thing."

Last week, Philips">http://www.philips.com">Philips Electronics and Sony">http://www.sony.com">Sony Corporation announced the completion of Version 1.0 of the Super Audio Compact Disc (SACD) format specification. According to a statement, the format specification will be released to licensees early this month to allow hardware manufacturers and software providers to begin preparing products for launch in the coming months.

For technophiles, DVD is the current hot ticket. The compact disc is far from dead, however. The 20-year-old format has been given a new lease on life by Sony">http://www.sony.com/">Sony Corporation, which in early July announced the development of a new technique that will double the data-storage capacity of recordable CDs.

A year after introducinghttp://www.stereophile.com/news/10445/">introducing; the Super Audio Compact Disc player to upscale audiophiles, Sony">http://www.sony.com/sel/">Sony Corporation has decided it is time to make the technology available to a wider audience. On May 17, Sony announced that its third-generation SACD player will be launched in Japan in June at approximately $730 US (¥80,000). The company's current SACD players, which debuted last fall, list at $3200 and $5000.

Since March, Sony BMG has released "at least 10 commercial titles" employing XCP2 technology developed by UK-based antipiracy company first4Internethttp://www.first4internet.co.uk/">first4Internet;. Sony BMG claims that the 10 titles represent "over one million units," but the company steadfastly refuses to specify which titles have XCP2.

On January 4, BusinessWeek.com reportedhttp://www.businessweek.com/technology/content/jan2008/tc2008013_398775…; that Sony BMG Music Entertainment was dropping digital rights management (DRM) from "at least part of its collection." Sony BMG thus becomes the last of the big four music labels to do so—following Warner">http://stereophile.com/news/123107warner/">Warner Music Group's example by less than a week. EMI and Universal Music Group began the stampede earlier in the year, pioneering DRM-free downloads with Amazon.comhttp://www.stereophile.com/news/100107amazon/">Amazon.com;, among other partners.