Wes Phillips

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Women Influence 80% of CE Sales

Yet they've been largely ignored by the industry. I don't expect it to change either. My take is that women are buying more e-gear now because a lot of the tech has become mature—for example, you can buy a five megapixel camera for a reasonable price this year. But watch how the industry tries to court the female consumer. You'll see brighter colors and "simpler interfaces" billed as woman-friendly. Sheesh, most women want what I want: a good product at a good price. Instead, they get vanity mirrors.

Woof Woof

The woofer for the Anat Ref Pro and Studio II is also an exclusive YGA design. "From the voice coil to the surround and cone, the woofer is the ultimate expression of what can be produced for our enclosures and sub-amp technology."

Words and Music

MIT Media Lab has posted a survey seeking to discover "what words people use to describe sounds—and whether everyone uses a common vocabulary, or whether the choice of words is related to a person's musical or cultural background—and how the chosen words relate to a sound's timbral characteristics."

Words, Words, Words

Nancy Friedman at Away">http://nancyfriedman.typepad.com/away_with_words/">Away With Words guides us to the Coleman Partners website for a well-written essay called "Marketing & the English Language: A Guide to Better Communication," which is worth reading. Ms. Friedman does warn that the site's design is too clever by half, so you'll have to click on the external link, then click "Explain," and the click "Logical" to get to the "off-white papers," of which there are at present, just the one.

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