I recently had a house guest who is a music lover and amateur pianist but who had never heard of the SACD or DVD-Audio formats. I explained what they were and demonstrated examples of both, to his amazement. He then blew them off, saying that my system
always sounds great and that the average person couldn't or wouldn't afford the kind of equipment I have. But when I told him that there were universal players available for less than $200 at retail and that, in fact, the player I was using was based on a transport drawn from a similar mass-market product, his interest was piqued. Of course, I didn't emphasize that one's expectations may not be the same, or that the boys designing the high-end stuff do make it sound different and, usually, much better. Heck, I'll do whatever I can to hook a music lover on these new formats, even if their future is uncertain. Once he's hooked, audiophilia will have him forever.