Sony Adapts to Changing Market
Companies that thrive do so by adapting to a changing market. Sony is revamping its manufacturing and marketing plans in an attempt to become both more efficient and more responsive to consumer needs.
If you think the name Viola Audio Laboratories sounds familiar, wait 'til you hear the names behind it: Tom Colangelo, Paul Jayson, and Tony DiSalvo—all former officers at Cello. Viola, working out of Cello's former New Haven facilities, is now producing a complete line of electronics, from the $18,000 modular Spiritu preamp to the $12,000 Bravo Double Set monoblock amplifier. The company also manufactures audio cables and a modular loudspeaker, the $18,000/pair Allegro, as well as an $18,000 subwoofer, the Basso. The system certainly is elegant-looking, and it sounded impressively coherent in a small hotel room—and that was with both the Allegro's bass module and subwoofer disconnected!