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Threshold Corporation Plans Financial Reorganization

Threshold Corporation, long known as one of the original high-end audio equipment pioneers, is discussing plans to restructure the company to meet new market conditions. Threshold, based in Camarillo, California, manufactures high-end audio amplifiers, preamplifiers, and digital products under the Threshold, FortT, and PS Audio product lines. (PS Audio, of which Threshold Corp. is the majority owner, is currently a separate corporation.)


If At First You Don't Succeed, Try, Try Again Dept.

The largest advertising and promotional campaign for an audio product in Sony Electronics' (and possibly anyone's) history debuted during NBC's Thursday-night prime-time television lineup last week. The campaign, titled "Make it with MD," featured various celebrities as they moved through a Hollywood party sporting a small MiniDisc personal stereo unit playing their own personalized music mixes. Sony also plans major cable, billboard, print ad, and promotional tie-ins.


Tweeter Group Expands into Texas

Success begets success. Canton, Massachusetts-based Tweeter">http://www.twtr.com/">Tweeter Home Entertainment Group, Inc. announced February 2 that it has acquired Home Entertainment of Texas, Inc. The acquisition gives Tweeter a solid foothold in the Southwest, and is the latest in a takeover campaign that has enveloped two successful regional chains in each of the past two years.


1997 November Audio Sales Reflect Continued Interest in Systems

The Consumer">http://www.cema.org">Consumer Electronics Manufacturers Association (CEMA) announced on January 23 that total November audio sales bounced back modestly from an anemic October, but were still off by 1% for both the month and year to date. Total dollars for the first 11 months of 1997 stand at $7.2 billion, compared to $7.3 billion at this time in 1996. Nevertheless, spectacular sales of audio systems are singlehandedly offsetting the lackluster sales in all other areas.


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