Thiel's press conference at the Sands Convention Center on Day One of the 2008 CES opened with a detailed critique of the complexities and challenge of installing a home theater system. Ekin Binal, Vice President, Product Development, of BICOM, an IT company partnering with THIEL to address these issues, spoke in detail about the complex, labor intensive, time-intensive, cost-intensive installation of multiple speakers and channels. Furthermore, updating such a home theater system is never simple nor convenient, nor is moving a system from an old house to a new house either simple or inexpensive. Because installation is custom work, there is no universal package a single manufacturer can create that can fit most domestic locations.