The first major press event at CES, scheduled to start at 4 pm on the day before the Press Day, is something called CES Unveiled, described as "a pre-show look at who will be making news headlines before the show officially opens...catch all the latest products in one room." This description is a bit...well...exaggerated. The exhibitors are mostly small companies, with no representation from heavy hitters like Sony, Panasonic, Sharp, etc. The high-performance audio companies also pass on it.