"Recommended Components"—the St. Hubbins' Syndrome!
Suppose you've put aside some cash for a new preamp. You survey the field and zero in on the Musical Ecstasy 1000 and the Sonic Nirvana Special. Both got good reviews in all the magazines, they look great, and each will set you back about the same number of mortgage payments. So you visit your dealer and camp out for a weekend or two. You listen, you think, you walk around the store, you listen some more, you recalculate your tax return. You listen some more. Finally, you have a winner. "I want that one," you tell your dealer; "the Sonic Nirvana."