Wes Phillips

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The Art of Sales

When I was hired to sell hi-fi almost 20 years ago, I figured I knew my stuff and I knew audiophiles. How hard could selling good gear be? I wondered. Phenomenally hard, it turned out. I began to learn how to sell and the crux of it wasn't trickery or fast-talk, but actually listening to what people wanted (and, granted, sometimes hearing stuff they weren't actually saying).

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