Herb Reichert

I never use vulgar words—at least not in public. I rarely use the word shit as an adjective, a verb, or a noun. Therefore, when I first heard of an audio company founded by legendary audio engineer Mike Moffat (formally of Theta) and award-winning science-fiction author and audio polymath Jason Stoddard—a company named Schiit—I could permit myself to pronounce its name only as Shite. I thought it made me sound British instead of rude.

Elac? I thought. I have an Elac Miracord 40A turntable. Hmmmm...

So I walked to Elac's room and listened to the Debut B5 bookshelf speakers ($229.99/pair). I was impressed—but maybe not as impressed as everyone else in the room seemed to be. In the halls, people were raving: "Did you hear Andrew Jones's new speaker?" Show bloggers went crazy. People kept asking me, "Herb—what'd you think of the Elacs?" My polite response was always, "I'm glad I'm not in the business of making $1000/pair speakers."

That's what members of the Smoky Basement Secret Audio Society would exclaim in unison at the end of each ceremony admitting a new devotee. It was called the Smoky Basement Society not because everyone smoked (though they did), but because its members believed that whenever an audio designer finally got a design dialed in just right, he or she had metaphorically "let the smoke out." They exclaimed, "Hail, Neophyte!" because they believed that the most important aspect of being an audio engineer was to have a fully open "beginner's mind." In Zen practice, this is called Shoshin, or beginner's heart.