Julie Mullins

Re-Tales #11: Business as Unusual

Photo: John Atkinson

As the pandemic abates and reopening progresses, times are still uncertain. Industries worldwide continue to be obstructed. Parts and materials costs have risen sharply. Shipping rates, and shipping demand, have spiked. The recent Suez Canal blockage didn't help. All this has led to widespread supply-chain difficulties.

The audio business is not immune. Disruption and delays have troubled manufacturers, distributors, dealers, and customers for several months.

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Re-Tales #9: Mind the Gap

To borrow Lyric Hi-Fi owner Leonard Bellezza's words from last month's Re-Tales, the traditional audiophile customer base "is graying."

That doesn't mean the future is bleak—not necessarily. Many in the industry have hope for hi-fi's future. For that potential future to be realized, however, audio dealers must adapt. Interest in better sound seems to be rising. Consider vinyl's resurgence; regardless of your views on vinyl's ultimate fidelity, it's a big step up from the earlier fashion for MP3s and cheap earbuds. (There's good news on that front, too: Those earbuds morphed into Beats headphones, then Beats into good-quality headphones.

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VAC Sigma 170i IQ integrated amplifier

All my earliest hi-fi memories involve tube amplification: as a young girl, staring at the tubes' glowing filaments and listening to music with my audiophile father. I was mesmerized by the glow of those tubes, too hot to touch, but even more so by the music, which often was classical or opera. How those tubes worked was a mystery to me, but I knew they played a big part in the magic coming from the speakers.
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Re-Tales #7: Clicks'n'mortar

"I'm going to be making as much of a commitment to the brick-and-mortar [dealers] as we can," says Bryston's James Tanner.

In Re-Tales and in Industry Update, I've written about some of the ways the pandemic has accelerated changes in the hi-fi business. Government-mandated safety measures, the absence of audio shows, and a marketplace that was already changing have combined to force companies to get creative about how they reach customers, both to sell products and to provide service.

A few established dealers have closed or are preparing to. Some can no longer afford inventory. Some have just retired. Others, though, report that 2020 was an extraordinarily good year.

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Re-Tales #6: Online sales get personal

It's 2021, and the audio business marches ever onward. Accelerated by the pandemic, economic transformation continues apace; online sales are burgeoning across all industries. This includes hi-fi, which is under pressure to facilitate more online sales, and—maybe, for some—move away from the traditional dealer-based sales model.
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Acora SRB loudspeaker

I'm a sucker for materials, whether it's finishes for loudspeakers and other audio equipment, a shoe's fine, supple leather, a crisp cotton shirt, or a cozy cashmere scarf.

Apart from their inherent sensuousness, materials can make a difference in the sonics of audio components, especially loudspeakers.

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