As We See It

It was 45 years ago this month that the first issue of Stereophile, just 20 pages in length, went in the mail. It had been founded by one J. Gordon Holt. Gordon had been technical editor of High Fidelity magazine in the 1950s, and was tired of being asked to pander to the demands of advertisers. "I watched, first with incredulity and then with growing disgust, how the purchase of a year's advertising contract could virtually insure a manufacturer against publication of an unfavorable report," he said in a 1974 article looking back at those dark times. And if a company didn't buy advertising, they didn't get reviewed at all. The Stereophile, as it was then called, was Gordon's answer to audiophiles' need for an honest, reliable source of information. "Okay, if no one else will publish a magazine that calls the shots as it sees them, I'll do it myself," he later wrote.

Fifty years ago this month, Vol.1 No.1, Issue No.1 of The Stereophile, published, edited, and mostly written by J. Gordon Holt out of Wallingford, Pennsylvania, hit the newsstands. Gordon had worked for two major audio magazines, High Fidelity and HiFi/Stereo Review (later renamed Stereo Review), and had been disgusted by those magazines' pandering to advertisers. Not only was The Stereophile going to tell it like it was, it was going to judge audio components by listening to them—a heretical idea in those days of meters and measurements. "Dammit," said Gordon, who died in 2009, "if nobody else will report what an audio component sounds like, I'll do it myself!"

It's a jungle out there. The shrinking shelves of your neighborhood newsstand drip with the blood and corpses of magazines that have gone under in the intense battle for browsers' eyeballs. And only if we can make our latest issue's cover sufficiently eye-catching to get enough newsstand browsers to pick up and buy a copy do we get to play another round of the game. (Conventional publishing wisdom holds that, at most, a magazine's cover has six seconds to get its message across.)

It was September 1962. In the UK, the Beatles were recording their first single, "Love Me Do," at London's Abbey Road Studios. And in the US, a young journalist, J. Gordon Holt, born in North Carolina but raised in Australia from 1935 to 1947, had become dissatisfied with the advertiser-friendly atmosphere at High Fidelity magazine, for which he had been the audio editor. Holt quit High Fidelity and, after a brief stint with phono cartridge manufacturer Weathers, published the first issue of what was then called The Stereophile.

Twice a year, Stereophile brings some of its writers out to Santa Fe, New Mexico, to discuss the compilation of the magazine's "Recommended Components" listing, the most recent of which appeared in the October issue. Following a comment from Will Hammond, John Atkinson's collaborator on the recent">http://www.stereophile.com//features/113/">recent amplifier blind listening tests, that the magazine's readers would love to eavesdrop on the conversations that take place on these occasions, it seemed a good idea to tape (footnote 1) some of the discussions and publish the transcript as this month's "As We See It" (footnote 2). Accordingly, Lewis Lipnick, Gary A. Galo, Robert Harley, Thomas J. Norton, Guy Lemcoe, Richard Lehnert, Dick Olsher, Peter Mitchell, Robert Deutsch, J. Gordon Holt, Larry Greenhill, John Atkinson, and Arnis Balgalvis all gathered in LA's palatial listening room one August Saturday. JA set the ball rolling by asking the assembled writers where they thought Stereophile had been, where it was, and where they thought it should be going, particularly in view of Robert Harley joining the magazine as Technical Editor.

Though the January 2010 issue of Stereophile will be hitting newsstands before the holidays, this is nominally the last issue of 2009. But already in October, on my return flight from Denver to New York following this year's Rocky Mountain Audio Fest, it struck me that 2009 had not been a good year for the world of high-end audio. Yes, the worldwide recession has bit deep into the economic health of audio manufacturers and retailers, but in the past 12 months too many of those who have helped make our hobby great, and have helped promote our shared passion for listening to music with as high a quality as possible, have breathed their last.

Children, for the most part, are normal human beings who like to make believe that they're extraordinary, just for fun. Adults, on the other hand, are delusional creatures who enjoy pretending that they're normal, simply for their own peace of mind.