Re-Tales

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Re-Tales #61: A Tale of Two Walters

A common theme in this space in Stereophile is the need to reach new audiences and generate broader interest in the hi-fi hobby. At a time when traditional hi-fi buyers are becoming scarcer—as older generations pass on—the need becomes more critical to the industry's survival. Recently, two industry stalwarts—who both happen to be named Walter—have come together to form "an audio distribution and marketing superpower."

Re-Tales #7: Clicks'n'mortar

"I'm going to be making as much of a commitment to the brick-and-mortar [dealers] as we can," says Bryston's James Tanner.

In Re-Tales and in Industry Update, I've written about some of the ways the pandemic has accelerated changes in the hi-fi business. Government-mandated safety measures, the absence of audio shows, and a marketplace that was already changing have combined to force companies to get creative about how they reach customers, both to sell products and to provide service.

A few established dealers have closed or are preparing to. Some can no longer afford inventory. Some have just retired. Others, though, report that 2020 was an extraordinarily good year.

Re-Tales #9: Mind the Gap

To borrow Lyric Hi-Fi owner Leonard Bellezza's words from last month's Re-Tales, the traditional audiophile customer base "is graying."

That doesn't mean the future is bleak—not necessarily. Many in the industry have hope for hi-fi's future. For that potential future to be realized, however, audio dealers must adapt. Interest in better sound seems to be rising. Consider vinyl's resurgence; regardless of your views on vinyl's ultimate fidelity, it's a big step up from the earlier fashion for MP3s and cheap earbuds. (There's good news on that front, too: Those earbuds morphed into Beats headphones, then Beats into good-quality headphones.

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