Re-Tales

Stereophile readers are surely aware of the tariff situation under the current administration—a situation that has changed rapidly, often daily. The tariff penalty—and arguably even more, the lack of economic stability resulting from tariff volatility—has a major impact on buying, pricing, and corporate strategy in the hi-fi industry. Hi-fi is just one of many industries experiencing the impacts of increased costs and uncertainty.

"To be an influence in any society...one can be a little different, but only a little; a little above one's neighbours, but not too much."---C.P. Snow, The Masters, 1951

There's one phrase a Ferrari dealer never hears from a potential customer: "Ferrari? What's a Ferrari?" Marques such as Ferrari, Lamborghini, and Maserati are so embedded in mainstream culture that their dealers never have to introduce an unfamiliar but exorbitantly expensive set of wheels to their prospects.