As We See It

As another Consumer Electronics Show rolls around, we are seeing some interesting and not-entirely encouraging things taking place in the audio field. The people for whom high fidelity was originally intended—so-called serious music listeners —have abandoned audio almost completely, leaving the pursuit of perfect music reproduction to a group of hobbyists who have more interest in hardware than in music. This, plus the recession, has almost killed middle-fi, which is now flailing out in all directions looking for a new market. Here's how it all came to pass:

In the four years since our last readership survey, Stereophile's circulation has grown by one third, from 45,000 to over 60,000 (footnote 1). We thought it time, therefore, to commission new numbers, from specialists Mediamark Research Inc. (footnote 2). Table 1 shows the demographic breakdown of the magazine's readers. While the launch of CD did bring more women into the audiophile fold almost 10 years ago, the proportion of Stereophile's female readers has not changed since 1988, at just over 1% (footnote 3). At one of the panel sessions at the 1992 High End Hi-Fi Show in Los Angeles, a man in the audience asked why high-end audio was so testosterone-bound when women were just as interested in music as men? The answers given by some of the many women at the show ranged from the fact that women only earn 47 cents on the dollar compared with men to conjecture that women are turned off by the hobby's tweak aspect. Certainly dealer Andrew Singer felt last October (footnote 4) that the high-end industry is hobbling itself by ignoring half the US's population.

When we launched Stereophile's website at the end of 1997, we decided that we would not reprint the magazine's most popular features, including the biannual "Recommended Components" listings and Michael Fremer's monthly "Analog Corner" column. We were concerned that doing so would cannibalize magazine sales. As it turned out, we were wrong—and so the latest "Recommended Components" is available on our free-access website day-and-date with the publication of the April and October issues in which it appears. And starting with Mikey's very first "Analog Corner," from July 1995, I have been posting his column on our AnalogPlanet.com website.

While we were preparing our list of specifications for our perfectionist's tape recorder discussed elsewhere in this issue, we suddenly came to a screeching halt at the spec which started "Scrape flutter less than . . ."

What, we wondered, was the scrape flutter percentage in a recorder in which scrape flutter is audible? Would it be 0.5%? Or 1%? Or even 5%? We perused the readily available literature, and were informed that "scrape flutter is caused by the tape's tendency to move past the heads in a series of tiny jerks in stead of in a smooth gliding motion." We were also told that scrape flutter is due to friction between the tape and the head surfaces, plus the slight elasticity of the tape that allows it to stretch slightly before being dragged along by another silly millimeter, and that it sounds like a rough edge riding on all signal frequencies between about 3kHz and 8kHz.

This morning, John Atkinson passed along to me an e-mail he received from one of our most attentive correspondents—a reviewer, in fact, for an erstwhile competitor. We know that this particular writer ranks among our closest readers because an issue seldom comes out but that he writes an analysis of it, including, and down to, what he considers our excessive political correctness in choice of pronouns.

I wrote much of this column, including the title, in early April before the Trump administration announced "reciprocal" tariffs on imported goods. A random example: Switzerland, home of CH Precision, darTZeel, Goldmund, Orpheus Lab, Piega, Stenheim, Thorens, and Wattson, among other hi-fi companies, where the tariff is 31%. Before this issue closed, the Trump administration announced a 90-day reprieve for everyone but China, then exempted computers and smartphones (and a few other categories) from the China tariffs. Importers and foreign manufacturers I talked to at AXPONA in April were happy for the reprieve but remained on edge. Uncertainty reigned.

"Why can't you stop being an audiophile?"

The question took me off-guard. It didn't come from one of the usual suspects—a hostile anti-audiophile, or a non-audiophile who simply can't fathom why we should care so much about something as nonessential as sound reproduction—but from Louis, a sharp dressed, goateed, middle-aged man who was known, among his audio repair shop's clientele, for not only his virtuosity as a classical solo violinist, but his expertise—some would say his preternatural ability—in setting up turntables to sound their very best.