As We See It

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Outrageous Price?

J. Gordon Holt Aug 04, 2016 First Published: Jun 01, 1970 0 comments

Editor's Note: Approaching its ninth year of publication in 1970, the advertisement-free Stereophile was failing as a business. There was just one issue published between December 1968 and June 1970, the date when J. Gordon Holt published this plea in response to the reaction to the increased subscription price: first to $4 for four issues, equivalent to $25 in 2016, then to $5 ($31). The response from subscribers to his plea was not positive enough to enable the magazine to continue publishingGordon could publish just two more issues in the next two years before Stereophile had to accept advertising, first from dealers in October 1972 and from manufacturers in December 1977.Ed.

Our recent price increase at the end of 1969 elicited numerous letters telling us the magazine was exhorbitant at $4 a subscription and is outrageous at $5, and supporting their contention with comparisons between the price per page of the Stereophile and one or another of the commercial hi-fi magazines. We will answer this once, here and now, and then let the matter drop.

As We See It J. Gordon Holt

Two More Channels?

J. Gordon Holt Nov 18, 2015 First Published: Dec 01, 1969 0 comments

Four-channel stereo is here, but for how long? By the time this gets in print, it is extremely unlikely that any of our readers will have escaped being told that 4-channel stereo is here. "Two channels brought us direction," the announcements trumpet. "Now, four channels bring us dimension." Now, for the first time in the history of hi-fi, modern technology can bring us hall acoustics in stereo, to surround us with the sense of spaciousness that we hear in the concert hall.

As We See It J. Gordon Holt

Prognostications for 1969

J. Gordon Holt Sep 13, 2016 First Published: Dec 01, 1968 0 comments

Editor's Note: 40 years before it became a reality, J. Gordon Holt predicts music streaming and predicts the Compact Cassette will become the dominant prerecorded music medium.

Traditionally, the New Year is the time when editors light their pipes, tilt their chairs back, fold their hands and shut their eyes, and make bold predictions about The Future. It is said that prognostications are always risky, because events have a nasty habit of making fools of those who prognosticate. It has been our observation, though, that the only prognosticators who are remembered are those who were proven right, so we are going to do some fearless limb-climbing about something that is coming to worry increasing numbers of stereophiles: Namely, which of all the current recording media is going to become The Standard for home use, and which are going to be left stranded on the shoals of obsolescence?

As We See It J. Gordon Holt

Why Argue?

J. Gordon Holt Mar 15, 2016 First Published: Jul 01, 1968 0 comments

While we were preparing our list of specifications for our perfectionist's tape recorder discussed elsewhere in this issue, we suddenly came to a screeching halt at the spec which started "Scrape flutter less than . . ."

What, we wondered, was the scrape flutter percentage in a recorder in which scrape flutter is audible? Would it be 0.5%? Or 1%? Or even 5%? We perused the readily available literature, and were informed that "scrape flutter is caused by the tape's tendency to move past the heads in a series of tiny jerks in stead of in a smooth gliding motion." We were also told that scrape flutter is due to friction between the tape and the head surfaces, plus the slight elasticity of the tape that allows it to stretch slightly before being dragged along by another silly millimeter, and that it sounds like a rough edge riding on all signal frequencies between about 3kHz and 8kHz.

As We See It Historical J. Gordon Holt

Audible Wallpaper

J. Gordon Holt Dec 31, 2000 First Published: Feb 01, 1968 0 comments

We're not really sure who coined the term—it is usually attributed to Alistair Cooke, former host of the "Omnibus" TV program—but "audible wallpaper" is an apt term for something that is of more than passing concern for the serious music listener.

As We See It J. Gordon Holt

A Dolby In the House

J. Gordon Holt Jun 28, 2016 First Published: Sep 01, 1967 0 comments

By the time you read this, in the fall of 1967, the "Dolby system" will probably be old hat to you. Every other audio publication has been describing it, discussing it, and hailing it as the greatest invention since sex.

We've seen that kind of press ballyhoo before, about such significant advances as the Edsel, the 16-rpm LP and the "thin-profile" loudspeaker, so our first inclination was to be a wee bit skeptical of the Dolby. It seemed too good to be true.

As We See It J. Gordon Holt

Do It Yourself!

J. Gordon Holt, Edward T. Dell, Jr. Nov 29, 2016 First Published: Apr 01, 1967 0 comments

Editor's Note: in the main, Stereophile has steered clear of DIY audio projects, leaving them to magazines like The Audio Amateur, which was published by the late Edward T. Dell. But one of the exceptions was this 1967 article on the "Brute," a tube amplifier design by none other than Ed Dell. Note that the DIY competition mentioned by Gordon Holt is long closed to entries.John Atkinson

There's a platitude to the effect that the road to Hell is strewn with good intentions. Well, we don't see ourselves as headed for perdition, but we must admit that we are surveying a rather impressive-looking junk pile of good intentions at this point.

As We See It J. Gordon Holt

A Measurement that Says Something

J. Gordon Holt Nov 12, 2015 First Published: Dec 01, 1966 0 comments

When we first heard rumors that Shure Brothers was about to unleash something called "trackability" on the audio world, our reaction was mainly one of indifference. We already had loudspeakers with listenability, tape recorders with portability, and amplifiers with stability and dependability. Trackability, we figured, was just another clever sales gimmick; a catchy word that the advertising department had thought up to describe what everyone wanted in a pickup.

As We See It J. Gordon Holt

Nowhere to Go?

J. Gordon Holt Apr 05, 2016 First Published: Sep 01, 1966 0 comments

Our mail, in recent months, has brought a number of comments (some of them printed in this issue) from professional audio men who decry the fact that developments in the audio field seem to have come to a screeching halt.

There would seem to be some justification for believing this, too. There hasn't been a new kind of loudspeaker, amplifier, pickup, or tuner for the past five years or so. The professional engineering journals, once loaded with juicy articles about research and developments in music reproduction, are now devoted largely to public-address techniques and new methods for the "creation" of electronic music.

As We See It Historical J. Gordon Holt

Upward and (Hopefully) Onward

J. Gordon Holt Apr 12, 2016 First Published: May 01, 1966 0 comments

Editor's Note from 1974: As you can read in the following "As We See It," the last issue of Vol.1 No.12 (cover dated "Spring 1966") was perhaps not as "strong" as it might have been. If we had been doing things according to Proper Business Practice, we should have held back our best articles and our gutsiest reports until that issue, as a high-powered incentive for our subscribers to renew their subs. We didn't. There were better articles and a greater variety of topics covered in earlier issues, but Issue 12 was significant in that it set the pattern of topic emphasis, and the balance of reports versus other editorial material, that was to continue more or less unchanged for the next 7 years.